Sync Market Overview

Starting off AIM Sync will be our annual market overview. This year we will hear from industry leading experts from different stakeholders discussing their observations and analysis for the sync market in 2023. Listen to experts in the field as they share the latest trends and practical advice for independent rights holders and music supervisors. Get a glimpse into top industry players' successful strategies and tactics. This is a must-attend for anyone looking to stay competitive in the industry.

• Alex Kelly, Head of Sync - Cooking Vinyl

• Jumi Akinfenwa - Freelance Music Supervisor

• Pam Lewis Rudden, Sync Licensing Specialist - Plutonic Group Syncs (Moderator)

Beyond the M25 - How To Win Sync Placements Without a London Postcode

Think you need to be based in London to land big sync deals? Think again. This panel brings together top industry professionals from across the UK to prove that geography isn’t a barrier to success in music licensing in 2025. Hear from Newcastle's Chelsea Wood (Wood Management), Leicester's Lloyd Luther (Artist), Brighton's Dave Philpot (Republic of Music), and Liverpool's Elizabeth Perryman (Sentric) as they share insights on how artists, labels, and publishers outside the capital can connect with music supervisors, build relationships, and secure placements in TV, film, ads, and games—no London office required. Get practical tips and real-world strategies to grow your sync income.

• Chelsea Wood, Sync Agent - Got Music & Founder - Wood Management (Moderator)

• Lloyd Luther - Artist

• Dave Philpot, Director - Republic of Music 

• Elizabeth Perryman - Sync Executive - TV & Film (UK & IRE) - Sentric

Music Supervision, Music Copyright, The Role of a Rightsholder - Craft vs. Expectation

A discussion centered around the barriers faced by music supervisors, labels, publishers and sync agents when collaborating on delivering a soundtrack. We will cover commonly faced hurdles like budget and a production's expectations versus the aim to uphold creativity, the value of music copyright and emotional resilience. We hope to unravel certain myths surrounding the roles of a music supervisor, a creative licensing expert and a sync agent, moderated by an industry leader - aimed at both peers and those aspiring to join the industry.

• Kadambari Chauhan, Music Supervisor - Redfive Creative

• Michelle Stoddart, Founder / Synch Rep. - Stoddart Music

• Zoë Ellen Bryant, Music Supervisor - Carbon Logic (Moderator)

• More speakers to be announced.

Meet The Team Behind 2024 Biopic: Kneecap

Newly added to the lineup is a case study from the sync team behind Kneecap, the Bafta-winning 2024 biopic detailing the rise of the Belfast hiphop trio of the same name. David McGinnis (Managing Director, Mute Song), Karen Crossan (Music Coordinator, Eyehear) and others will examine the film’s soundtrack and sync strategy, which championed tracks from independent artists including Bicep, Fontaines D.C., and Orbital, as well as Kneecap themselves. 

• David McGinnis, Managing Director - Mute Song

• Karen Crossnan, Music Coordinator - Eyehear

• More speakers to be announced.

Opportunities In Gaming

The gaming industry is one of the fastest-growing sectors for music licensing, offering huge opportunities for independent artists, labels, and publishers. From in-game soundtracks to trailers, live-streaming, and user-generated content, this panel will explore the many ways music is used in games—and how you can tap into this lucrative space. Industry experts will share insights on what music supervisors and developers look for, how deals are structured, and how to position your catalogue for success. Whether you're an artist, composer, or rights holder, discover how to level up your sync strategy and get your music heard in gaming.

• Codie Childs, Senior Music Supervisor - Sony Interactive Entertainment Europe

• Jessica Ashton, Music Partnerships Lead - NextBeat

• More speakers to be announced.

Territory Overviews:

Our two sessions provide in-depth territory overviews, giving delegates the knowledge they need to grow their businesses in these regions. During each 20-minute presentation, our expert speakers will delve into the specifics of licensing and sync in their respective countries, highlighting opportunities and challenges for independent rightsholders. With 5 minutes of Q&A at the end of each session, delegates will have the chance to ask our experts their burning questions. Don't miss this opportunity to gain valuable insights and grow your business abroad.

• Spain Overview: Paulina Márquez, Independent Music Supervisor

• Finland Overview: Leo Niemi, Sync Agent - Sync Sauna & Freelance Music Supervisor

Value of Independence

As the music industry evolves, what does it truly mean to be independent in 2025? With major label groups expanding into label services, distribution, and publishing, how can independent artists and labels stay competitive in the ever-changing sync market without racing to the bottom on fees? This panel explores the challenges and opportunities of independence in a fragmented sync landscape. From leveraging technology for licensing and metadata to harnessing artist and label services, discover how indies can stand out, maintain control, and capitalize on the unique positives of independence in a complex, interconnected ecosystem.

• Robyn Sumner, Head of Sync, UK - Believe

• Sam Stockham, Creative Sync & Licensing Manager - Involved Publishing

• More speakers to be announced.

Keynote Interview: Matt Biffa

Matt Biffa is an Emmy-winning music supervisor and President of the UK and European Guild of Music Supervisors. He specialises in source music research and copyright clearance, and has over 29 years experience in the business. He has worked on high-profile projects including ‘Sex Education’, ‘After Life’, ‘The End of the F*cking World’ and the Harry Potter films ‘Harry Potter & the Goblet of Fire’ and ‘Harry Potter & The Deathly Hallows’. In 2021 he and Ciara Elwis won the Emmy Award for Outstanding Music Supervision for their work on the BBC Drama ‘I May Destroy You’.

Join this discussion to hear an exclusive behind the scenes discussion on the music behind some of the biggest TV and film releases.

• Matt Biffa, Music Supervisor - AirEdel